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Is a Logo a Brand Asset? Let’s Settle This Once and For All. You’ve probably heard the term “brand asset” thrown around. Maybe you’ve seen it in a marketing meeting, a design brief, or even on a platform like Brandkity.…

Top Platforms To Host Brand Guidelines Hey there! So, you’ve put in the hard yards. You’ve crafted a killer brand identity, designed an iconic logo, nailed your brand voice, and you’re ready to shout it from the rooftops. But wait…

Content Management vs. Document Management: Understanding the Nuances for Your Brand Hey there! If you’re knee-deep in managing your company’s digital hoard, you’ve probably stumbled across terms like “content management” and “document management.” They sound pretty similar, right? Like two…

What Is a Document Management System? More Than Just a Digital Filing Cabinet Hey there! Ever feel like you’re drowning in a sea of files? You know, the ones that are crucial for your business – contracts, marketing materials, employee…

The Secret Sauce to Unlocking Your Brand’s Potential: Mastering Pillar Pages Hey there! Let’s talk about something that’s been a game-changer for how brands connect with their audiences and build authority online: pillar pages. If you’ve been scratching your head,…

Dropbox Vs Google Drive: Which Cloud Storage Champion Wins for Your Brand? Alright, let’s talk about something that’s become as essential to modern business as coffee and Wi-Fi: cloud storage. Specifically, we’re diving deep into the heavyweight bout between two…

Tools To Share Brand Files: Making Design Collaboration Seamless Hey there! Let’s talk about something that might seem mundane but is absolutely critical for any brand’s success: sharing brand files. Specifically, how do we, as designers and brand custodians, make…

CMS vs DAM: Unpacking the Difference for Smarter Brand Management Hey there! Let’s chat about something that often causes a bit of confusion in the digital world: the difference between a CMS and a DAM. If you’re knee-deep in managing…

Kroger’s “Fresh For Everyone” Campaign: A Masterclass in Brand Connection Hey there! As someone deeply immersed in the world of branding and brand asset management, I’m always on the lookout for campaigns that truly resonate. And let me tell you,…

Digital Asset Management Best Practices: Taming the Brand Chaos Let’s be honest. If your organization is anything like the vast majority, your brand assets are scattered across a digital Wild West. We’re talking logos in email signatures, high-res photos buried…